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Preserving and promoting the essence of Indian music, dance, and performing arts for over 24+ years.
Founded in 2006, Saregama Bharatiya Sangeet Samajik evam Sanskritik Welfare Sansthan is a cultural and social welfare organization dedicated to preserving India’s artistic heritage. For the past 24+ years, we’ve been a vibrant platform where tradition meets talent, promoting performing arts, education, and cultural unity across communities.
Our passionate artists, educators, and volunteers work together to preserve India’s cultural heritage and spread the joy of performing arts.
We believe in innovative ways to blend tradition with modern expression — making culture relevant and inspiring for today’s generation.
From record-breaking performances to grand festivals, every event we organize reflects perfection, discipline, and artistic devotion.
We provide ongoing guidance and opportunities for artists, students, and cultural enthusiasts — staying connected 24/7 to nurture talent.
Get ready to witness a musical world record! Saregama Bharatiya Sangeet Samajik evam Sanskritik Welfare Sansthan proudly presents WLSM – World Longest Singing Marathon, an extraordinary celebration of India’s musical legacy.
Successful Projects
Media Activities
Skilled Mentors
Happy Partners
Vivek Verma is the visionary Founder and Managing Director of Saregama. Actively associated with cultural activities since 2001, he has been deeply committed to promoting India’s rich artistic and cultural heritage.
By profession, Vivek Verma is a senior journalist, and he brings with him years of experience, insight, and a strong dedication to social and cultural development. Under his leadership, Saregama has grown into a dynamic platform that nurtures talent, organizes impactful cultural events, and works towards preserving traditional art forms for future generations.
His passion, vision, and leadership continue to guide the organization in its mission to create meaningful cultural and social impact.
